Expedia: Sustainable Travel
As a Sr. Product Designer and individual contributor working on the property experience team at Expedia, we had a new initiative to bring more of our sustainable property content on our main property display page. Although our internal content systems did contain sustainable property content, we were not surfacing this content on our property pages. Our goal was to highlight this content so that we support sustainable traveler goals.
Company:
Expedia
Role:
Sr.Product Designer
Date:
Aug 2023
Content-driven solutions that help travelers help our Earth.
It was decided within our team to utilize existing patterns to solve for this problem. Expedia's design system had several components or even patterns that would allow for a guest to interact with content in meaningful ways. After creating several options using different patterns, I presented these options to our stakeholders to get feedback and we decided to move forward with a unique section + a dynamic modal as shown below. The chosen pattern here allowed guests to quickly scan this section and understand any sustainable attributes, while also allowing them to dig deeper for even more rich content. This solution met our goals of giving the right content to users, but also showing our client partner hotels that we want to highlight the great aspects of their properties.
